As one of the busiest periods in the pub year, Christmas and New Year can be key to hitting sales targets but it is also important to preserve both your own and your staff’s sanity! FindMyPub.com’s Ana, Faye and Rachel put their heads together to share some of their collective wisdom. (Disclaimer any similarities to real people or situations are purely coincidental!)
As with the rest of the UK, Scotland has seen some big changes in the pub and brewing industry in recent years. The impact of minimum unit prices, the changes in the renewal of licenses as well as consumer habits becoming increasingly health conscious cannot be ignored. However, the industry remains robust contributing ÂŁ1.6 billion to the Scottish economy and generating ÂŁ972 million in tax revenues, with an annual investment of ÂŁ69 million. (source: Scottish Beer and Pub Association)
Data forms the backbone of what we do here at MyPubGroup.ltd. We chatted with our Web Director, Stuart about some of the recent developments he has worked on that are changing the way we use and interpret data across the group.
These days, people are always connected. Whether it’s checking emails on the morning commute or ordering goods, we spend a large proportion of our days online. This, in turn, means that it's increasingly critical for pub’s to be aware of the importance of data protection and use sound practices to keep their customers and staff’s sensitive, personal information safe and secure.
Some people only begin their Christmas preparations when they have seen a well- known advert from a soft drinks company! However, planning for your TENs for the festive period should take place much earlier than that, to help your premises maximise on many people’s festive spirit.
Wondering why you should be on the FindMyPub.com mailing lists? This could be the perfect way for you to keep in touch with us here at FMP HQ.
Guest Article by John Gaunt and Partners Solicitors. Christmas time can be wonderful for your business with the opportunity to generate income from increased footfall into your premises. However, Christmas can sometimes come with its own Licensing pitfalls for you and your staff.
Rachel Wainwright, MyPubGroup.ltd's Marketing Manager talks us through how harnessing data can be crucial in developing your offer and growing trade.
The use of data in business is a growing, and indeed a flourishing field of work, gone are the days of following gut feelings or doing what we have always done. We work in a time of enormous growth for business technology, a time where CRM’s, digital point of sale, data capture and analysis are at the heart of business planning and strategy.
Guest Article by John Gaunt and Partners Solicitors. The festive period brings a number of campaigns to reduce the risks by those who drink and drive over the festive period.
