The Britannia is located on Gillingham High Street, where it benefits from significant passing trade from shoppers and residents. It is also close to Gillingham Town Football Club and the University of Greenwich campus. There are 11,118 adults within a 10-minute walk and 18 licensed competitors in the same catchment, placing the pub within a busy and vibrant hospitality scene. Its mixed customer base includes residents, students, shoppers and football visitors. The refurbishment will build on the established community offer while creating greater appeal for younger customers, sports fans and new high-street visitors.
The pub's trading area and facilities post-refurbishment will be:
- Main trading area with bar
- Separate games and sports zone
- 34 internal covers
- 23 external covers
- HEINEKEN SmartDispense
- Pub garden
A planned internal and external refurbishment will refresh the Britannia as an established high-street community pub with improved kerb appeal, a stronger sports offer and upgraded customer spaces.
The refurbishment will cover both the interior and exterior of the Britannia. The project will focus on new external signage, improved kerb appeal, refreshed interior décor, targeted seating improvements and an enhanced sports and entertainment zone.
The exterior will be refreshed and new signage installed to make the pub more visible and appealing from Gillingham High Street. Internally, targeted improvements such as new fixed seating and a décor refresh will make the established trading space feel more comfortable and relevant.
The Britannia will remain a drinks-led community pub. A dedicated sports and gaming zone, supported by Sky Sports and TNT Sports, will broaden the reasons to visit and help the operator build trade around football and other major sporting occasions. The existing garden is a major local asset and will support warm-weather trading and social occasions.