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It’s usually about now that our team enter holiday mode, marketing campaigns are scaled back. Whilst some of our staff are taking a dip in their hotel pool, our web stats are also taking their annual dip as schools break up, holidays commence and those in pubs are entering their busiest times of year. Pub recruitment, historically takes a small siesta in July, slowly coming back towards the end of August and then with even more vigour as Autumn approaches. This is a period of downturn we have experienced every year, for the 10 years plus we have been trading. It doesn’t stop but is noticeably reduced.

In one more sleep, I will be able to head back into my local. The community hub is once more, the doors will spring open, the landlord cheery and jubilant welcomes me – his enthusiasm boundless, his energy almost uncontainable. I feel like the most important customer of his day.

As a company one of our key objectives last year was to gain a better understanding of our candidates’ needs, requirements and view of our website. With over 40,000 unique users a month it was high time that we dedicated our resources to ensure we were getting it right – as the company’s Web Director – this survey was very much my arena.

Last night something momentous happened in my isolated and rather predictable little world, I received a flyer through the door followed by a Facebook notification that my local (and treasured) coffee shop was opening its doors once more and not only that but the very next day!

“I recruit for pubs” I explain to an enquiring neighbour as we socially distance across the garden. I notice the wince; the fledging look of ‘oh dear’ in his eyes and the hesitance in his ‘I’m sure things will be fine’ response.

On the 7th May 1945, General Jodl signed the unconditional surrender of German forces, which was to take effect from 8th May 1945 at 11:01 p.m. After six years the Nazi army was defeated and the war in Europe was finally over.

“Those who can do, those who can’t teach.” Sorry Mr Bernard Shaw, but you are wrong. I can not do algebra, nor it seems can I teach it. Or to that mind, anything – I seem unable to teach them anything! Max is getting very frustrated, it turns out my long-standing and well developed (yet not often used) way of working out long division, is also wrong.

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